I’ve just lately taken on the position of Design Director for True North Journal based mostly out of Anchorage, Alaska. This has set me on a journey to find what’s trending in journal design and as traditional there isn’t any strong reply.
Journal design isn’t that totally different from different graphic design, particularly commercial/promotions. Primarily your journal is your product that you’re making an attempt to promote, which makes the similarities between product promotion design and journal design very comprehensible. As we’re seeing increasingly, promoting is the brand new artwork. The creators of the newest Nike marketing campaign are the Da Vinci’s of at this time. Simply do not inform the hardcore artists that. So most of a lot of these design which might be selling one thing or one other are shifting alongside common design developments. I sat again and contemplated the trendiest designs of 2012 and have determined that two largest developments are recent typography and ease.
Simplicity is the last word type of sophistication. – Leonardo Da Vinci
Typography, being font type, has turn out to be an enormous deal the previous few years. There are actually entire corporations that each one they do is design fonts, or seek the advice of on what fonts for a enterprise to make use of. Discovering the best font is completely crucial to good design. The draw back of that is that it may be very time consuming and never particularly fascinating. Just lately I had a dream (or extra precisely nightmare) that I used to be selecting fonts all night time lengthy. The entire night time I simply scrolled down an inventory of fonts! I awakened exhausted and able to snap. So for those who ever see a font you want, write down the identify and reserve it for later so you will not have to trace it down once more.
Simplicity. Cleanliness. Purity. Clean Area.
All these have grow to be increasingly fashionable over the previous few years. Simply take a look at the Pepsi can. Six years in the past it was a multitude of bubbles and swirls and writing, as we speak it’s nothing however a emblem on strong blue. Leaving area is completely important for good design.
One ultimate goodie I am going to depart you with is that grey and white are the colours of the yr, should you can name them shade. Apple computer systems has pushed grey so far as it may be pushed and I like it. In fact you’ll be able to solely maintain somebody excited about grey and white for therefore lengthy so a single brilliant colour used sparingly might be very affective and enjoyable.